Purple Purse Challenge #sponsored #PurplePurse

Disclosure: This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.

Did you know that domestic violence affects one in four women in her lifetime? That’s more women than breast cancer, ovarian cancer and lung cancer combined.

When you hear the words domestic violence, what comes to mind? Most people think only of physical abuse when they consider domestic violence. Yet, financial abuse happens in 98% of all cases of domestic violence and is one of the most powerful ways to keep a victim trapped.

Talking about domestic violence can be hard for anyone even though two-thirds of Americans believe that it is a serious problem. 

Domestic violence really hits close to my heart. Not only have I been a victim in the past, it’s something that I grew up around as well. That’s why I’m happy to hear that The Allstate Foundation Purple Purse aims to make it fashionable to talk about this difficult topic. Their program ignites fundraising for more than 140 national, state and local domestic violence organizations. Funds raised will support life-changing financial empowerment services to help domestic violence survivors build safer lives for themselves and their families. Allstate Foundation Purple Purse aims to break the cycle of violence in our nation – one family at a time.


 You can help ensure domestic violence survivors  (likely someone you know)  by joining the Purple Purse Challenge. Open your heart and wallet to stand up for survivors and the organizations that serve them at PurplePurse.com. The Allstate Foundation is investing more than half a million dollars in the Purple Purse Challenge. The more donations each nonprofit gets, the more it can compete for Allstate Foundation incentive funding. Go to PurplePurse.com between Sept. 2 and Oct. 3 to join the Challenge and help a nonprofit near you.The purse was created to represent the center of a woman’s financial domain and to inspire women to reclaim their financial independence.


To turn any purse into a Purple Purse, The Allstate Foundation is widely distributing Purple Purse charms so you can show your support and attach to your favorite bag year round. They are being distributed with inspiring survivor stories through Purple Purse Challenge participants and Allstate agency owners. Since 2005, The Allstate Foundation has invested more than $40 million across the country to help domestic violence survivors regain control of their finances and break free from abuse.

You can visit PurplePurse.com to learn tips and tools to help you recognize domestic violence and financial abuse, talk about it and end it.

You can get involved by visiting bit.ly/PurplePurse_2014.

If you or someone you know needs immediate help, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224.

Do you know someone that has been affected by domestic violence?



  • Kath Rivera

    I love the color purple. This campaign against domestic violence is great, we need to support this kind of campaign to protect women and their rights.

  • Emy Cooks

    I am so happy to hear that All State are continuing with the Domestic Violence Campaign and Purple Purse. It is a comforting factor that such a company is such a great campaign that is greatly appreciated.

  • Mrs. Mashed Up

    What a great cause! I never heard of this organization–but this is a serious social issue. Great eye-opening statistics.

  • Rebecca Swenor

    This is a great cause indeed. I have been in a violate relationship and know a few other that have also. Kudos to Allstate for the work do for domestic violence. Awareness is key. Thanks for sharing.

  • Miriam Schulman ( SchulmanArt)

    i love purple and I have a purple purse too.what a great idea

  • Tanya Coffman

    Thank you for sharing and to AllState for stepping to bring attention to this issue that has brought so many women to a dark place. Oddly, I know several men who were victims of domestic violence….maybe they can do a purple wallet campaign for them? Just a thought.

  • Aisha Kristine Chong

    This is definitely something my mom would love.

  • Mama to 5 BLessings

    This topic is so near to me that it’s hard to read about. I was in that place and I am so glad I got out when I did. What a great program for women who are victims.

  • celebbabylaundry

    What a cute purple purse, I would love to have something like this!

  • Marjorie Uy

    Such a great cause! I’m glad there are people who shares their experiences of domestic violence so it can be easily addressed. To All State, keep up the good work, i hope many will participate in the challenge

  • Franc Ramon

    The purple purse could really empower women. I hope domestic violence would be reduced.

  • John Lopez

    This is such a great cause. This issue has been plusher to the national forefront lately.

  • michele d

    That’s a great idea and pretty neat of Allstate to do. The color purple is great!

  • carra d

    Really great to see Allstate helping . Love when.companies are behind causes to make a difference.

  • Marielle Altenor

    It’s so great that Allstate is giving so much to this cause. So many woman wants to break free form the abuse but they are afraid of what would happen to them and their kids (financially), Especially those woman that are stay at home mom and may not have any work experience.

  • Roch

    OMG I’ve heard of so many women being attacked with so much violence even to this day. There are those who are even killed because of the abuse.

  • Sandy

    I just can’t believe that Domestic Violence is still an issue in this date and age. A great cause that Purple Purse is supporting!

  • Rubbie Anne Abad

    Love the idea! So glad lots of companies do this now!

  • Heather

    An amazing cause and I’m glad to see companies like AllState standing behind something like this.

  • Shirgie Scf

    This is such a heartwarming and very good advocacy. And for that, I don’t think I could do the challenge but I will try, this one is a tough one especially for guys like me.

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